You have probably heard of this: “Form follows function.” It is a common expression in the context of design and obviously refers to its practical application. An interesting question in this context might be: how would it be if we could meet people not only on the level of the intellect? Furthermore, how can design be truly functional, deliver information, and also speak to people’s hearts?

Before we can create good design, we need to ask vital questions about who the people are we want to see and buy our product and how we can “meet” them where they are. 

I can help you to ask the right questions and together we can find answers and work on design that truly meets your needs and speaks your audience.