VISUAL WONDERLAND

I am currently exploring realism and limits in Ai generated images.

It is fascinating to see the rapid development of tools that utilize artificial intelligence. Here for example I worked with DALL·E 3. It is not as easy as it may seem. I often need to go through many iterations of my ideas and also keep the ai aligned with my vision. It tends to wander off, and it tends to bring in elements and details that are strongly linked to its association of what I tell it to create. This is often not what I want because I have my very own vision of the artwork I wish to create. What I am learning is how to communicate with the ai, so I can get it to do what I want it to do.

Check out my ai art gallery with more of my recent creations.

My process also involves tools like Adobe Lightroom and Photoshop because oftentimes I am getting much better colors and more refined light, texture, sharpness, and contrast where I want it. I also use Photoshop’s new “generative fill” feature to extend or replace parts of the images I generate.

I am developing my own techniques to work with these tools and it has become a really proficient workflow. If you are interested in learning about this, feel free to reach out to me. I offer classes, so people can learn from me. You don’t need to know any of the tools that I mentioned but it is helpful if you have experience in using image editing software.

It’s so much fun and the possibilities are endless.

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Aligning Strategy with the Heart of Your Brand

Part of the Transformation Package

Creating a brand strategy through the Depth Branding approach is not just about identifying market trends and optimizing for sales. It’s a process that begins with a deep dive into the core values and vision of your business, seeking alignment between what you offer and the impact you wish to create.

The first step involves a thorough exploration of your business’s unique story, understanding the motivations behind your mission, and defining what truly sets you apart.

From there, we craft a comprehensive brand strategy that goes beyond visuals and slogans. This includes clarifying your target audience—not just in demographic terms, but by connecting with their deeper needs and desires. We look at how your brand can genuinely serve, inspire, and engage them. The next phase focuses on developing messaging that resonates authentically, creating brand touchpoints that build trust and meaningful connections.

We then translate this strategic vision into actionable plans, encompassing everything from visual identity design to content creation and communication strategies. This ensures that every interaction reflects the essence of your brand, fostering consistent growth and loyalty over time. Finally, we implement tools and systems to measure how well your brand is aligning with its purpose, adjusting as needed to remain true to the values that drive your business forward.

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Transformation Package

A complete evolution of how your work meets the world.
This package is for established businesses whose brand has become something they’ve outgrown. The work goes deeper and wider than Brand Genesis, examining the foundations of your existing identity, dissolving what no longer serves, and building an expression that genuinely represents who you’ve become and where you’re heading. This includes an integration phase to support the transition from old to new.

What’s included:
Everything in Brand Genesis, plus:

  • 2 additional Alchemy Sessions for deeper refinement, giving us the space to work through more layers of what your brand needs to carry and to address the specific complexities of transitioning from an established identity. (Learn more)
  • 2 additional Co-Creator Sessions for visual translation, allowing more room for exploration and precision in the design development.
  • Complete visual identity system and brand story, expanded to cover the full range of your brand's presence and narrative.
  • Social media strategy tailored to your platforms, aligned with your voice and the brand identity we've developed together.
  • Website design consultation and actual website design drafts, translating the brand into a digital presence that communicates with the same depth and clarity as the identity itself.
  • Alchemy Integration Sessions for embodied transition, supporting you in moving from the old brand expression into the new one in a way that feels grounded and aligned, not abrupt.
  • 3 months post-launch integration support with bi-weekly check-ins, ensuring the brand holds its integrity as it meets the real world and giving you a space to navigate questions, adjustments, and refinements as they arise.

Timeline

This journey typically spans 8–12 weeks, with each stage flowing naturally into the next. The additional depth and scope require more time, and the integration phase ensures the transition is steady rather than rushed. Some phases need room to breathe before the next step becomes clear.

How it begins

Before any commitment, we’ll have a conversation about your needs and vision. From there I put together a detailed proposal so the scope of work and deliverables are clear for both of us. The process starts once we’re both confident it’s the right fit.

Investment: $25,000
Payment is due in full before the work begins.

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